Gwen Stefani To Attend Tokyo Fashion Week

Gwen Stefani is going to Tokyo! She's scheduled to attend the Tokyo Fashion Week. She'll be promoting MasterCard. The credit card company has signed on as an official partner of Mercedes Benz Fashion Week Tokyo, which runs March 14 through 19.

Online ads and poster ads shows the "Sweet Escape" singer and The Voice judge next to the MasterCard logo and the campaign slogan “MasterCard Priceless Japan.” MasterCard has an ongoing contest that can win card holder a face-to-face meeting with Stefani during Tokyo fashion week. For a minimum purchases of $41.50 or 5,000 yen the MasterCard user will get 1 entry to the contest.

Consolation prizes include backstage tours, chance to meet some of the designers present in the Tokyo’s fashion week, and shopping vouchers that can be used at department stores across Japan.